Sales operations are a set of business activities and processes that help a sales organization run effectively, efficiently and in support of business strategies and objectives. Sales operations may also be referred to as sales, sales support or business operations.The set of sales operations activities vary from company to company but often include these five categories:Sales Force EnablementBusiness AnalyticsSales AdministrationAttainment PlanningSales Operations Mandate and DesignThe sales operations team members are often liaisons for sales to other parts of the organisation such as finance, marketing, Legal and IT. They will represent the needs of sales in meetings and cross-functional projects.